Awesome response to QR codes
If you ever doubted the impact of Quick Response (QR) codes, here’s a statistic for you: QR code scans increased by 4,549% between early 2010 and early 2011, according to queaar.com. How’s that for a number?
If you need a refresher on QR codes, have a scan of our earlier blog post. In short, they’re the odd, square, inky-looking, digital symbols that you may notice increasingly on products, posters or newspapers. If you scan this code using a downloadable barcode reader, such as Red Laser, on your smartphone, the QR code can link directly and immediately to an eBook, a webinar, a whitepaper download or to an event agenda.
QR codes mean business
Check out this great infographic (thanks to Digital Buzz) for an easy update on the impact of QR codes today. Interesting to note for businesses - one in five Fortune companies have opted to use QR codes as part of their marketing strategy. There can be little doubt that content marketing is going mobile.
Have you downloaded valuable content from a QR code?
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Submitted by Susie on Mon, 09/12/2011 - 10:55
Comments
#1 It's amazing how fast they're
Submitted by Clara (not verified) on Tue, 10/04/2011 - 03:37.
It's amazing how fast they're catching on. Almost every other piece of mail I receive has a Q code on it.
#2 Hi Darren, Thank you for
Submitted by Rhys on Fri, 09/30/2011 - 15:04.
Hi Darren,
Thank you for the comment.
Less characters work best. A few people have been quoted saying that generally they should be around 40-80 characters max. Although you can have a higher number of characters, the qr code just becomes bigger to be able to be scanned, due to more black squares used.
If you're using a QR code to link to a website, then shorten your website url with a service like http://bitly.com/ (you can also track the number of scans/clicks).
You're right; QR codes do look a bit odd on their own.
The most generic use of these could be on your business card. A small code that links to your website or company video. Additional value-adding content like videos are great, remember people will be using these on their phone.
QR codes used by estate agents? - When people go and view a property, they may want to look around unaided or require additional information. They can always ask the agent but, they could in theory scan a qr code with a link to further information. What are the schools like in this area? - Scan the code. Nearest supermarkets? - Scan the code. What materials are used in this bespoke kitchen? -Scan the code. Home owners selling could leave personal messages around their home to help sell it further.
Or, potential buyers walk past an apartment block with apartments for sale. A sale-sign could have a QR code on it with a link to availability.
The possibilities are endless. Use them in creative ways.
Take a look at Google images for some basic examples - http://bit.ly/nA4tte
Mashable for some advanced ideas - http://on.mash.to/retIzh
We’re always tweeting idea sparking content, so why not follow us if you’re not already. @marketingclout
Rhys Gregory
#3 Susie Great blog. I have
Submitted by Darren Greenaway (not verified) on Thu, 09/29/2011 - 18:31.
Susie
Great blog.
I have just stumbled accross QR codes via a newsletter I received. My mind is racing with all the possible uses for this in my Estate Agents. I have just tried creating one which worked straight away but it seemed very boring, how can I make these more interesting? What is the maximum number of characters that can stored in a QR code?
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