Get creative with your content
It wasn’t that long ago you could be unique with just a Twitter account. Taking advantage of new online tools can open up new avenues of engagement but, as others jump on board you need to think more creatively about how to differentiate your business from that of your competitors.
Cut through the noise
A couple of job-seeking creatives blew the competition right out of the water when they used Twitter in a brilliantly simple way to target creative directors. Based on the knowledge that the last five people to follow you appear on the top right of your Twitter screen, they set up five new twitter profiles and, instead of using the usual profile display image, they were used to display the letters in the words ‘hire us’ on their account. As each ‘letter’ account ‘followed’ their target audience, so eventually the boxes in the top right of the creative director’s Twitter screen spelled ‘hire us’.
Don’t yell at the crowd; talk to the man
Similar thinking can be applied to business. If you know your audience, you don’t need a wide spectrum/big budget campaign for it to be effective. When it comes to marketing it isn’t about the size of your campaign that matters, both can work for different audiences.
Firstly, you need to find out what media streams your niche uses. Find out how they use them and why. This will allow you to target creatively. Tailoring quality content specifically for them will increase your chances of being noticed by the people who really matter to your business.
If you think creatively and strategically, a little can go a long way. Don't you agree?
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Submitted by Susie on Mon, 07/11/2011 - 12:16
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