Get innovative: launch your annual report on Tumblr

You think ‘annual report’ and you think ‘yawn’, right? Well, it doesn’t have to be that way.

Why not launch your annual report on blogging site Tumblr? That way you can make your annual report a surprisingly strong content marketing tool.

With your digital report on Tumblr you can:

1. Spark life into your annual report - use video /audio clips, animations, slides and other digital tools

2. Engage your stakeholders, partners and employees - either simply with the novelty value, but also because they won’t only be reading it, they’ll be watching and listening too.

3. Increase traffic for SEO - create two-way links to your website, incorporating it in your blog writing and social media sites.

4. Strike up a conversation - inspire your stakeholders to share links, opinions and ideas on their own blogs and social media sites.

5. Be innovative, cutting-edge – done well, this could do wonders for your reputation as a progressive organisation.

6. Password-protect your report – if you don’t want to make your report public, you can create a password for your chosen audience.

Take a look at the annual report just launched by Young Scot, a national youth information and citizenship charity for Scotland.  As you can see, this basic premise can easily extend to any B2B organisation, regardless of size or industry.

Would you be willing to give it a try?  What would hold you back?  Drop us a comment below – we’d love to hear what you make of it.

Read more posts on:

• Creative Inspiration
• content marketing
• content sharing