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To gate or not to gate your content - that is the question
Friday 27 January 2012 - 12:19

It’s a tricky one. You want their details because it’s all about getting leads. Once you’ve got their details, bam - you can reel them in on a dedicated marketing automation path. Or so goes the theory.

But the question is – will you put them off by asking them to ‘commit’ too early?

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A super helpful round-up of the best 2011 resources on content marketing
Thursday 15 December 2011 - 16:06

So I was racking my brains – what can I do to thank our followers for their fabulous support in 2011?

"Eureka"… the ‘super helpful round-up’ of some of the most valuable and helpful resources we’ve used in 2011. Well, the best gifts take the legwork out don’t they!

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5 reasons you should add data visualisation to your content mix now
Tuesday 22 November 2011 - 17:29

It’s easy to feel that we’re being inundated with information, however, in the words of data visualisation pioneer Edward Tufte:

‘There is no such thing as information overload. There is only bad design.’

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Get innovative: launch your annual report on Tumblr
Wednesday 28 September 2011 - 15:35

You think ‘annual report’ and you think ‘yawn’, right? Well, it doesn’t have to be that way.

Why not launch your annual report on blogging site Tumblr? That way you can make your annual report a surprisingly strong content marketing tool.

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Too busy to Tweet? The strategic value of making Tweet time.
Thursday 22 September 2011 - 15:04

Unlike American Tweet machine President Barack Obama, Aung San Suu Kyi, the Burmese pro-democracy leader, claims to be ‘too busy’ to use Twitter since her release from detention. No doubt she is busy, but could she be limiting party support by not using social media to engage and build community groups?

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Awesome response to QR codes
Monday 12 September 2011 - 10:55

If you ever doubted the impact of Quick Response (QR) codes, here’s a statistic for you: QR code scans increased by 4,549% between early 2010 and early 2011, according to queaar.com.  How’s that for a number?

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A picture tells a thousand words
Tuesday 31 May 2011 - 13:52

Images are content, too. So why aren’t we tracking and analysing our images on the Web? We all have Scribd for documents and Vimeo for videos, but why aren’t we effectively marketing our picture content? Because until now there hasn’t been an easy way to do it.

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Why is ‘Content Marketing’ more effective than other techniques?
Wednesday 18 May 2011 - 10:58

Consider this – what do your prospects do when they have a problem and want to find an answer? Where do they start when researching a product area or trying to find a service provider for your business?

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What is content marketing and how does it work?
Saturday 07 May 2011 - 15:48

In short, it's attracting your target prospect through the creation of high quality content (be it articles, reports, guides etc.) and distributing it through multiple media channels (search, email, social media, blogs, website) to engage them in your products / services, and ultimately increase their propensity to buy from you.

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