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content strategy

To gate or not to gate your content - that is the question
Friday 27 January 2012 - 12:19

It’s a tricky one. You want their details because it’s all about getting leads. Once you’ve got their details, bam - you can reel them in on a dedicated marketing automation path. Or so goes the theory.

But the question is – will you put them off by asking them to ‘commit’ too early?

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4 hot tips B2B marketeers can steal from Coke's Content 2020 strategy
Monday 09 January 2012 - 10:27

It’s a big day when a household name, a superbrand no less, THE marketing giant, who pumps in excess of $2.6 billion pounds a year (see here and here for proof) into the advertising machine says....”you know what, times have changed. ”

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What the B2B Content Marketing Survey 2012 DOESN'T say
Friday 16 December 2011 - 11:04

This month saw the release of the annual B2B Content Marketing Survey by Marketingprofs and the Content Marketing Institute. It’s a great benchmark of content marketing engagement globally with some useful insights (most notably the uptake in video usage).

For me though, what is more interesting is what it doesn’t say.

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A super helpful round-up of the best 2011 resources on content marketing
Thursday 15 December 2011 - 16:06

So I was racking my brains – what can I do to thank our followers for their fabulous support in 2011?

"Eureka"… the ‘super helpful round-up’ of some of the most valuable and helpful resources we’ve used in 2011. Well, the best gifts take the legwork out don’t they!

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Have you applied the bacon principle to your content hub?
Thursday 01 December 2011 - 15:19

I’ve lost count of the number of websites that build their resources sections so you search by format type: videos, webinars, white papers, case studies. And you have to go into each and every section to look for something that may be of interest.


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Are your white papers working hard enough? Essential tips on repurposing content
Friday 28 October 2011 - 14:11

Does your organisation generate great content but your key audiences never seem to see it? When it comes to sourcing material for content marketing to drive traffic to your website, do you struggle to find anything appropriate?  Well here’s a trick for you: repurpose your content. In our world of ‘more for less’, it’s all the rage. (And, of course, conduct an audit so you know what content you’ve got already).

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Measuring the value of social media in an expanding universe
Tuesday 11 October 2011 - 12:05

The Nobel Prize in Physics this year went to three astronomers who made the ‘scary’ discovery that the universe is expanding at an even more accelerated pace than previously thought. Distant stars appear swallowed by frozen nothingness long before their ‘time’.

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Top 10 people to follow on Twitter for content marketing
Friday 16 September 2011 - 09:46

Well what is content marketing?

If you’re looking for some stellar thought leaders to help answer that question, look no further.

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Awesome response to QR codes
Monday 12 September 2011 - 10:55

If you ever doubted the impact of Quick Response (QR) codes, here’s a statistic for you: QR code scans increased by 4,549% between early 2010 and early 2011, according to queaar.com.  How’s that for a number?

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SEO revived the video star: how to boost your search ranking
Wednesday 24 August 2011 - 14:48

Getting a top-ranking on Google is more difficult than ever. It’s good news, though, if you’re willing to take advantage of its current favouritism for video and images. Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.

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