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content writing

Copywriter or content marketing writer? Who bangs the drums for you?
Wednesday 23 November 2011 - 18:17

You wouldn’t ask a violinist to conduct an orchestra.  He may be an extraordinary musician, but what does he know about conducting or about how each section comes across to the audience?  Will the audience come back? Chances are, probably not.

Similarly, your typical copywriter, while highly skilled in his area, won’t necessarily have an understanding of writing content for integrated digital marketing campaigns.

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Press releases for content marketing – are you there yet?
Wednesday 05 October 2011 - 10:50

If you haven’t overhauled your press release writing and distribution for content marketing in the social media age, you have no time to lose.

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Blog writing block? Take it easy. Write a plan.
Wednesday 31 August 2011 - 13:50

If you struggle every time you sit down to write your blog, panic not, this should help you.

Stop wasting time wracking your brains. Instead, structure a plan that categorises several types of blog writing.

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Log this before you blog that: top 10 blog writing tips
Tuesday 09 August 2011 - 12:06

 Blog writing is an essential part of your content marketing mix. If you keep these top ten tips for writing a blog in mind, you will be creating relevant, visible blog content in no time.

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Why your marketing department needs an editorial team
Wednesday 03 August 2011 - 12:02

You are a publisher.  Your competitors are publishers.  In fact, every organisation today is in publishing, whether via their website or social media platforms.

And what do publishers need more than anything? Editorial.

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Filter and select blog content with 'Percolate'
Friday 22 July 2011 - 14:31

Finding your way around the web can be like navigating unchartered waters. The vast sea of content that surfaces can leave you feeling sucked into a worldwide whirlpool. There’s simply too much content and not enough time.

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Content marketing isn't hype. It's here to stay. Why?
Saturday 18 June 2011 - 10:45

This is a subject I covered on B2B Marketing - but I feel so strongly about it, that hey I'm banging on about it again!

Obviously I'm going to say it's here to stay but let me explain why I believe it's so. Content marketing hasn't just turned up overnight. Marketers have been doing it for years.

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6 steps to content marketing success
Wednesday 01 June 2011 - 17:44

This is how we put together a comprehensive content marketing programme. For more detailed info please look at our various packages, but otherwise feel free to glean some tips for your content marketing strategy

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Why is ‘Content Marketing’ more effective than other techniques?
Wednesday 18 May 2011 - 10:58

Consider this – what do your prospects do when they have a problem and want to find an answer? Where do they start when researching a product area or trying to find a service provider for your business?

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What is content marketing and how does it work?
Saturday 07 May 2011 - 15:48

In short, it's attracting your target prospect through the creation of high quality content (be it articles, reports, guides etc.) and distributing it through multiple media channels (search, email, social media, blogs, website) to engage them in your products / services, and ultimately increase their propensity to buy from you.

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