The Content Marketing Engine
There is a new marketing mantra:
BE RELEVANT. BE VISIBLE. BE CHOSEN.
Here's how the content marketing engine works:
- Identify YOUR CUSTOMER’s needs and pains
- Create VALUABLE content that your customers WANT to read
- Make it VISIBLE & SEARCHABLE where they hang out
- Make them DESIRE to know more about you
- Keep them INTERESTED until they’re ready to buy
We think it’s pretty clear. Why would you waste your time marketing your products and services to people who aren’t interested when you can focus your efforts entirely on those who are?
Traditional marketing says: spend your money putting your sales message out to as many people as you can and hope that some of it sticks.
The result: thousands of pounds of marketing wastage.
Content marketing says: invest your money in creating highly targeted content to those that have a need for your products and services. Then make sure they find it and come back for more.
The result: better returns, higher quality leads, more satisfied customers.
Content is the heart of an effective marketing engine – high quality, compelling information pushed out through a myriad of channels (social media, blogs, Google, email, PR etc.) to draw in those customers who want and need your products/services and will seek you out to find the solution they desire.
Content Marketing: Stop the sales pitch. Start the sales attraction.