Content takes all sorts of different forms and functions and it’s important to write in a style that suits each purpose.
From blogs to webinars
A blog post is very different in tone and content from a whitepaper for example – the latter being more heavyweight, while the former can be chatty and informal. Writing for webinars, i.e. slides, is different again with a strong balance of visual images and minimal on screen text.
Varied and visual to entice and engage
Naturally content isn’t only the written word – there are videos, e-books, infographics, podcasts, animations – the more varied and visually interesting the better to keep your customers engaged and increase audience reach from shares, comments, retweets and the like. This needs to be balanced with text friendliness for the search engines where the vast majority of search is based on keywords rather than images.
Basics and bolt-ons
Content writing and development is integral to the content marketing engine and is therefore included within our packages so you have clear, transparent pricing from the start. More sophisticated content (videos etc.) can then be developed as bolt-ons to your chosen package.
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