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Creative Inspiration

Try something different: animate your content
Monday 23 January 2012

Everyone likes to be surprised and delighted.

Your business probably has lots of very interesting things to say, but I’ll bet you often struggle to have your voice heard. Well, read on and find out how to turn that right around.

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5 reasons you should add data visualisation to your content mix now
Tuesday 22 November 2011

It’s easy to feel that we’re being inundated with information, however, in the words of data visualisation pioneer Edward Tufte:

‘There is no such thing as information overload. There is only bad design.’

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6 great blogs on repurposing content
Friday 18 November 2011

We touched on the subject of repurposing content before, but it's a subject I feel so passionate about, particularly in today's unforgiving economy. So I wanted to pull out specifically the great blogs we referenced from our content friends on the subject.

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Are your white papers working hard enough? Essential tips on repurposing content
Friday 28 October 2011

Does your organisation generate great content but your key audiences never seem to see it? When it comes to sourcing material for content marketing to drive traffic to your website, do you struggle to find anything appropriate?  Well here’s a trick for you: repurpose your content. In our world of ‘more for less’, it’s all the rage. (And, of course, conduct an audit so you know what content you’ve got already).

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Get innovative: launch your annual report on Tumblr
Wednesday 28 September 2011

You think ‘annual report’ and you think ‘yawn’, right? Well, it doesn’t have to be that way.

Why not launch your annual report on blogging site Tumblr? That way you can make your annual report a surprisingly strong content marketing tool.

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Blog writing block? Take it easy. Write a plan.
Wednesday 31 August 2011

If you struggle every time you sit down to write your blog, panic not, this should help you.

Stop wasting time wracking your brains. Instead, structure a plan that categorises several types of blog writing.

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Get creative with your content
Monday 11 July 2011

It wasn’t that long ago you could be unique with just a Twitter account. Taking advantage of new online tools can open up new avenues of engagement but, as others jump on board you need to think more creatively about how to differentiate your business from that of your competitors.

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How much is that virtual model in the window?
Saturday 07 May 2011

You gotta love the constant creativity of today's digital minds. Here students were tasked with connecting a streetwear brand to music and art as part of the Advanced Interface Design Module of their course.

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How many tweets does it take to find a Fox?
Saturday 07 May 2011

Every digital campaign these days is trying to squeeze in social media one way or another. Sometimes it's for the right reasons, and sometimes it's not. So don't you just love it when digital creatives come up with campaigns which really get the potential out of these channels. The Volkswagen Fox Twitter Zoom campaign is a great example of a highly targeted, innovative and successful product promotion.

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