So far you’ve done a pretty good job by yourself. You’ve had ups and downs but now you feel it’s time to inject some science into your marketing. You need to crank it up a couple of notches.

This one day course will equip you with the vital tools and know-how to identify what’s working, what’s not, what needs a tweak or rethink and how to go about it. All in a quick, digestible format. It will tell you where not to waste your money and the fastest ways to get leads through the door.

By the end of the course, you’ll be confident that you know the best marketing strategy for your business and how to execute (campaigns not people, that is).

There’s a maximum of 8 people on each course to keep it tight and focused. And of course there’s the opportunity to network with like-minded individuals.

What you will learn

Session 1: Stop, take stock
- What works, what doesn’t – a self diagnostic process that’s fool proof
- A closer look at your brand and position – common pitfalls. Why and how to make your brand pay
- Your pitch – why less is more and fortune favours the bold. Tips and tools to make your pitch stand out from the crowd
- Lessons to be learnt from other people’s mistakes as well as their success stories

Session 2: Changing your tactics
- The 5 most effective (and cost-effective) tactics for small businesses
- Cut to the chase: the real deal behind internet marketing (from SEO to PPC, email marketing, blogging, social media and virals) and how to make it work for you
- Campaign success factors – the inside track to campaign effectiveness. Make each campaign more successful than the last
- Know where to save money and where to invest it

Where and when can I do it?   |   How to book